Mark, with all due respect, Matt is not Mother Teresa. I don't think he ever pretended to be.
Although I agree that ads are a pain in the butt, but someone has to pay for the site and for the people that run this place. There are two alternatives:
1) Members pay yearly registration fee.
2) Sponsors flip the costs by advertising on the site.
a third alternative is:
3) Site should be free and contain no ads.
This last alternative is not viable unless Matt is running for Sainthood.