SSI, I would guess that investor sentiment shifted swiftly with enlightenment of business moving forward into an improving economy. They own the PROPRIETARY TECHNOLOGY in this licensing deal and the market RESPECTS that value.
ALL FORWARD LOOKING too !!! No mention of specific revenues or details of the deal...targeting FUTURE markets and applications.
On2 Technologies, Inc. Licenses STARK Co. Ltd. in Japan VP5 for VOD to PC
STARK to Aggregate Film Library for New on Demand Initiative
NEW YORK, July 8 /PRNewswire-FirstCall/ -- On2 Technologies, Inc. today announced that it has licensed its VP5 codec software to STARK Co. Ltd. (www.stark.co.jp) for use in the new STARK VOD System that will target PC users with on demand content. STARK and its subsidiary, Cinema Cruise Inc. (www.cinemacruise.com), are working with major studios to aggregate content for the project. Stark is headquartered in Osaka, Japan.
"It is very exciting for us to be part of a new VOD system with a new Japanese customer. VOD to the PC is one of the platforms that will be essential to long-form content making its way to consumers using IP and VP5 is an ideal solution for this," said Douglas A. McIntyre, On2 Chairman, President and Chief Executive Officer.
"We will be able to enhance our VOD service by adopting On2's VP5 codec since it can provide high quality pictures with low bit rates. VP5 helps minimize a movie's size, which both content distributors and users find beneficial," commented Kunihiro Maeda, STARK President and CEO.
