The contract is for three years, and he's on the Advisory Board now. I think chances for partial compensation in stock are good. Have to ask investor relations on that.
Think about how much more viewers will watch the upcoming cable tv show when Steve Nash is touting this, word will spread very quickly.
"I have been very selective about the companies I have had relationships
with over the years," said Nash. "The Clearly Canadian relationship is a
natural fit for me. Not only are we both from British Columbia, but it is a
company with great products which I enjoyed while I was growing up in Canada.
I was also drawn to Clearly Canadian because it is a company that understands
its responsibility to give back to those less fortunate. I believe working
together we can bring great exposure and results to the company's wonderful
products and charitable initiatives."
Mr. Nash, a three time NBA All-Star and regarded as one of the great team
players in NBA history, recently took the NBA's Phoenix Suns to the Western
Conference finals for the second year in a row. He was recently named one of
the "100 Most Influential People" in TIME Magazine's annual issue. His strong
connection to Clearly Canadian's home country was evident at the 2000 Olympics
in Sydney, Australia where he passionately captained Canada's national
basketball team to a successful berth in the quarter-finals of the tournament.
Mr. Nash will energize the company and support its objectives of
re-establishing its core brand of sparkling flavoured waters and launching
exciting new product lines. He also plans to play a significant role in
supporting Clearly Canadian's recently announced Global Water initiative, in
which the company aims to be directly involved in building safe drinking water
systems in Central and South American villages. This initiative, which
commences this year with projects in Guatemala and Nicaragua, is designed to
help developing nations access safe and clean water.
Stated Brent Lokash, President of Clearly Canadian, "I cannot think of a
better spokesperson for our company. Steve Nash has a reputation for superior
results through hard work, dedication and perseverance. We have admired these
traits for years and watched and rooted for him as he has risen through the
ranks of the NBA to ultimately become a two time/back to back MVP, joining the
likes of Magic Johnson and Michael Jordan." Continued Mr. Lokash, "We are
elated by this relationship and believe this gives us a tremendous boost in
our stated mission, to once again become a preeminent name in the beverage
industry."
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