If your going to play stinky pinkies you have to trade the symbol and not the company. It's too easy to become wrapped up in the service, product, CEO , etc. 90+% of the time these companies are nothing but shit.
Alot of $$$ can be made in this arena if you don't become married to the company. The problem is when you get too attached.
This company is nothing but a cancer. It will continue to worsen until it kills everything associated with it.