High Performance Beverages Comp. (TBEV)

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https://en.m.wikipedia.org/wiki/Allura_Red_AC

Allura Red AC is a red azo dye that goes by several names including: Allura Red, Food Red 17, C.I. 16035, FD&C Red 40

Allura Red AC has fewer health risks associated with it in comparison to other azo dyes. There is no evidence to support broad claims that food coloring causes food intolerance and ADHD-like behavior in children.[4]:452 It is possible that certain food coloring may act as a trigger in those who are genetically predisposed, but the evidence is weak.[5][6]