They misled investors on the production /shipping times in a sneaky fashion (releasing on a holiday weekend. people should avoid this until it reaches .0003.
This isn't a Small snafu, this was a major letdown and an embarrassment to the company. MM's will use this bit of fear on Tuesday am and RAM this stock down everyone's THROAT. I doubt recovery will happen for another 6 months (which will be their ship date at the rate they are going.
Whats next for negative news? share count? later date" a screwed up batch or failure to pass? If they can't keep to a simple launch/ship date then they are not ready for the real world. (Oh I forgot he's had experience with other beverages... then why didn't he see this coming?)
AVOID this at all costs, wait until it hits .0003 again