>>They are dumping alot of money into marketing
It was announced at the Cat Fanciers' Association annual meeting that Pet Ecology is going to be a sponsor for their upcoming shows.
This is very important, as if you can get cat breeders sold on a product, they will sell their kitten buyers and anyone asking them for recommendations. Cat breeders and show judges are frequently asked to recommend products by the cat owning public at shows, work, at the pet supply store, etc.
I've also been encouraged by the level of marketing I've seen in the veterinary magazines as well. That, of course, has an "expertise" factor even greater than that of the cat breeder community.
I'm still in this for the long haul.
Market Data 
Markets 
