The new FDA regulations will do half the work for BT by eliminating the small retailers, but those that remain unfazed is who BT will be eyeing as real contenders. Look at VPC_ merger with VAP_ being a multi layer approach. In one hand they eliminated a major competitor, but at the same time they took advantage of what VAP_ had achieved in funding and retail footprint that VPC_ was previously lacking.
I'm not saying big tobacco is vying to buy VPOR....I'm saying in light of new regulations there will be more potential to arrive at the objective through mergers and acquisitions of smaller satellites....
I think for 1. it will be harder to get into the vaping industry due to pending regulations that require deep funding to comply, 2. we'll see more mergers and acquisitions with those possessing an edge in the market to where we see 1-2 real, viable, public players emerging once it's all said and done. That's when BT will have to either contend with splitting the market share or put up an offering.
In time we'll see a substantial shift in this sector IMO, with major players emerging as a result of mergers and acquisitions taking place amongst these smaller public satellites, and those shareholders who took the risk will be the beneficiaries of the process.
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