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H2R

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H2R

Re: None

Friday, 07/31/2015 12:16:46 PM

Friday, July 31, 2015 12:16:46 PM

Post# of 32077
A couple of items:

1) Despite lackluster sales, MannKind announces it will triple production capacity to support the Afrezza launch. With the added capacity, the company expects to support a demand of more than 300 million cartridges per year.
http://seekingalpha.com/news/2681335-mannkind-triples-afrezza-production-capacity-despite-slow-ramp-up-shares-off-3-percent-premarket

2) One of the largest global ad companies in the world, Havas, is (slowly) starting the DTC campaign in the US
http://www.mmm-online.com/pharmaceutical/sanofi-launches-dtc-campaign-for-afrezza/article/429565/

Havas: Havas is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world. Havas consists of two main operational divisions

They did not go for a U.S. based company. They went for a French based company with global reach. You can read it whichever way you decide. My take is Sanofi (a global pharma) is preparing for launches world wide campaign and is just starting to test messages with an initial U.S. campaign, get the market reaction, hone the message, get the approval in the E.U. +, and market with a global reach.

To each their read of the news and their way to connect the dots :)
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