If someone just purchased 3,000,000 shares for $4500 with a cost basis of $0.0015, then with the current SP, for all intents and purposes, one's investment is worth about $6000.
If your cost basis is greater than the current share price, there are two ways to solve the problem:
1. Purchase cheaper shares, when available, to bring down your cost basis.
2. Sell all of your shares at the market price today and get your money now.
Following the second option above is an especially good idea if you believe your "off the cliff to the jagged rocks below" scenario. It is irrational to hold onto shares you believe will forever go down in value to oblivion. On the other hand, if you think the stock MIGHT recover, you can always purchase your shares back when ERHE hits $0.0005 or lower, as you predict.
When the SP comes close to the point that ones investment is for all intents and purposes is worth zero there are very good reasons why and they aren't positive. Primarily its a CEO who has made very bad choices at every turn while bleeding the company coffers dry and he seems intent on making more all the way off the cliff to the jagged rocks below !
DO NOT BASE ANY INVESTMENT DECISION UPON ANY MATERIALS FOUND IN THIS MESSAGE. I'm not registered as a securities broker-dealer or investment adviser either with the U.S. SEC or with any state securities regulatory authority.