I forgot who posted that "their dolls don't sell" but just do a quick search on Amazon and look at the doll reviews. Almost all 5 stars - AND those are the original dolls that sold fairly well without any sort of TV ads. Their NEW LINE of dolls are a "tween scene" with the book - so I believe that's going to be their hot seller even before the holidays. The possibilities are endless for accessories, matching clothes, more books, movies, and tons of merchandising.