I forgot who posted that "their dolls don't sell" but just do a quick search on Amazon and look at the doll reviews. Almost all 5 stars - AND those are the original dolls that sold fairly well without any sort of TV ads. Their NEW LINE of dolls are a "tween scene" with the book - so I believe that's going to be their hot seller even before the holidays. The possibilities are endless for accessories, matching clothes, more books, movies, and tons of merchandising.
Market Data 
Markets 
AI
