(Think about it like this: At the beginning they say how difficult and strict and expensive it is to get a toy up to the standards that Walmart has. It has to go through so many tests for quality assurance. If OWOO is not willing or able to put up the money to go through Walmart's hoops and ladders, then they might not be in the brick and mortar stores by this holiday season.
Why else would they be so adamant about stressing how they will not discuss the Walmart brick & mortar deal?They said even if Walmart let them talk about it, they still wouldn't. They have no problem announcing Parents and O Magazine even though those two are not definite deals.)
Did you not pay attention to the CC? They stated that they've already passed the WM test with flying colors. They have two factories producing products and one is strictly dedicated to Walmart fulfillment. Both production facilities have already been inspected by WM and now they've proceeded with a large PO. They also stated that if they're allowed to state numbers in regards to the deal then it will be in the Quartely. The Trial Period is OVER.............THEY PASSED........PO's are now starting.
As for print, nothing is final until it's pressed. If there's a nuclear war, guess what, probably not going to be running a doll story for the holidays. You guys love to try and down play good momentum. These guys are real, products are real and the deals are getting done.
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