Actually, MJMJ does not own this ranch. They are in a joint venture with the owners of that ranch, The Wilderness Trail Ranch.
From hotstocked.com: "This announcement is an extension of April 20's announcement of a preliminary JV agreement between MJMJ and the owners of the Wilderness Trail Ranch. There is no information about how exactly revenue from visitors will be split between MJMJ and the Roberts family who have been running the ranch for over 40 years before its repurposing as a “cannabis resort”. One thing however, is certain – staying at the CannaCamp does not come cheap. Two people renting the smaller Ponderosa cabin for a single night will set them back $828."