Perthera's haughty tag line: “The premier personalized medicine service company”; they’re still private: http://finance.yahoo.com/news/perthera-host-breakfast-roundtable-during-113300727.html Perthera, based in McLean, Va, is the premier personalized medicine service company. As the only organization to combine the latest multi-omic molecular profiling, including genomic, proteomic and phosphoproteomic analysis, with a patient's medical history and state-of-the-art diagnostic technology, Perthera enables oncologists to deliver precision medicine to treat an individual patient's unique cancer. The word, multi-omic has to be banned!