AbbVie realized that its own drug would be perceived as clinically inferior to Gilead’s Harvoni because it had to be taken with interferon and ribavirin, sometimes even twice a day.
This write-up was picked by Yahoo Finance, LOL.
One consequence of the internet is that there are a lot of people writing about stuff they shouldn't.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”