"There are multiple competitors across the entire landscape; Suja Juices stands out as a company we expect to compete with at a very high level, as they offer similar organic products. We strive to stand apart from the competition through our great management, focused strategy, great marketing and flawless execution." From the S-1! Let's see what revenue base FPFI is competing to obtain. Hmm. :^) "(Suja)which made its debut at a few WholeFoods".(EnoughSaid!)>>http://mobile.foodnavigator-usa.com/Manufacturers/Suja-Juice-HPP-juices-2014-revenues-to-be-north-of-40m-in-2014#.VHX0J6OIbFo ;