•Launch Harvest Soul Chewable Juices in retail channels, primarily through Whole Foods Markets •Partner with a national natural channel distributor to help us increase distribution into a variety of channels •Launch a robust e-commerce site making our product available to everyone •Improve margins and velocity throughout the supply chain by launching additional Chewable Juice flavors •Launching a full line of Blended Juices •Achieve Non-GMO Project verification (currently 75% verified) and commence using seal on packages"
Btw, those goals were stated back in february. Those goals are already completed in the first half of 2015. Nobody can honestly say they are not delivering on their promises!
(From S-1filing)"the Company is building a production facility in Atlanta, GA and will be launching a new brand and category in the organic, all-natural juice category."