Are you saying that Abbv's CEO with fake diplomas is not doing a good job?
It appears that Abbv marketing strategy is togged sale by underpricing Gild. It is a losing strategy. IMO, Abbv must emphasize the positive sides of V-Pak especially in G1b. Somehow, Abbv has very little positive to say about V-Pak.
Yes, some people buy Chevrolets instead of Hondas and Toyotas but the healthcare business is not a car business.