Don't have a lot of time to respond, but first things, check out Kwik Trip's map. then you will understand why it will work just fine for Kwik Trip. They are in one major region of the US, which is heavily saturated with KT stores. They don't care about other businesses using the app. If ten other KT stores are using it in a ten mile radius, then it makes perfect sense. Or not depending on your perspective. First, look at the KT map. It may make sense to you, which is why it makes sense to Dave, too.