Absolutely they will research and test this. I know Gary The marketing mgr and he will require data. They never do anything half arsed. I can assure all that KT is a coup and he should be pouring himself into this to make sure all information is is supplied as quick and precise as possible.
" I don't think Dave would pass up the opportunity to shout this from the rooftops unless he is not able to do that just yet."
I have mixed emotions on this. I think Dave in his tenure so far as CEO really understand the tools he has at his disposal and just how they should be used. I think right now he may be caught in making the best of his situation with limited funding to promote his product. It's why I said...he has to be very careful not to confuse the tools with his need to separate what great for FB and website with material events content for bonifide filings.
" I don't think people give him enough credit."
Sorry... giving him credit comes in measures of execution. He is a CEO of a public company that trades on the bulletin boards. He needs to earn credit..it's never given until time and performance tested and his measures of success create shareholder value. Then he has the added pressures of being on this risky exchange that also requires him to really prove himself and be very transparent with the companies accomplishments. No free passes. Smart guys fail in business every day. Dave has stepped into a CEO position. He absolutely accountable for everything top down and inside out. Young and learning isn't an attribute...it's managing and execution in his position. He needs to understand all the values a good CEO needs to have to succeed. So far so good.... I am now looking for the nationwide expansion he absolutely needs to accomplish. I remember when the Dairy Queen location signed up... you need to not try and fool the shareholder into assuming it may be a big franchise rollout using a one location big brand name to make his shareholders think it's going nationwide. It didn't.
Dave needs a sales network nationwide that can penetrate all areas with a networking association that has this in place.