There doesn't need to be a strategy of scaring or shorting...the lack of communication from the company coupled with the illiquidity of the stock takes care of the daily declines without any help from anyone. Only the company can reverse this with 1. Cashflow Positive and Profits 2. Hire a CFO who functions as Chief Investor Advocate 3. Keep the profitable growth trajectory in place 4. Get in front of big investors 5. If 4 fails, start a buyback by EOY.