$UPPR MagMo will enable partners to build short stories that can be shared across their social networks in a simple, seamless manner.
Mr. Meade added, "To be able to build a MagMo on either your phone or computer, and immediately share that story means we are going to deliver a user experience different than what currently exists on the market. This is what has proven to be most exciting to the launch and to our brand partners we've been working with in advance of completing the testing."