The full realization of NeoMedia's patented "Paperclick" and "Physical World Connection" technology is still a couple years away as the bar code, direct-search, and voice URL infrastructure rolls out. But just look how fast camera phones have taken over the cell phone world. In addition, this mobile marketing technology is already being used in Japan and Europe by over 10 million people. It is now only a matter of time before it sweeps North America.
The reason we so excited about our Paperclick technology, is the explosion in Global Systems for Mobile Communications (GSM) -- Local search services for wireless data service users -- and NeoMedia will play a key enabling role in this giant technological wave.
The local search wave is just getting started. You think Google is profitable? Trading close to $400 a share? I would certainly say so. And as you know, Yahoo, Microsoft, and AOL are doing all they can to dethrone them.
With NeoMedia's patents in "GSM search" -- "Physical World Connection Search" -- and "RFID" -- We are the key enablers of the following killer applications:
1. PaperClick Mobile Go-Window links consumers to the mobile Web via brand names and tag lines (registered in NeoMedia's PaperClick Word Registry) and entered in a horizontal text-entry bar on the screen of a wireless device.
2. PaperClick for camera phones provides mobile Internet connection through the handset camera by clicking on a barcode -- either already-in-the-market, one-dimensional UPC, EAN and ISBN codes, or two-dimensional codes created and placed on packaging, literature, ads, posters -- you name it.
With NeoMedia's unbeatable patents in wireless barcode and mobile search technology, We will soon be the dominate leader in Mobile Marketing. Using the strength of our patents, NeoMedia is rolling up the privately held mobile marketing world.
An award-winning specialist for creative work and development in the fields of mobile marketing, mobile (CRM) and mobile applications. The company is based in Munich, Germany and has offices in Dusseldorf, London, New York, Milan, Stockholm and Vienna and an affiliated partner in Moscow. 12snap provides services to companies including McDonald's, MTV®, Coca-Cola, Ferrero, Wella, adidas, Unilever and Gillette
A specialist in designing and manufacturing flexible and easy-to-use code readers for mobile marketing, mobile ticketing and mobile couponing. We are the pioneer and leading innovator in creating scanning systems able to read linear barcodes and two-dimensional symbols from mobile phone displays, and in developing code-reading solutions using the built-in camera included in mobile imaging phones.
A leading mobile marketing firm that provides innovative, custom solutions to broadcasters and brand marketers. HipCricket combine senior marketing expertise with state-of-the-art mobile and event marketing technologies to offer clients unprecedented interactivity with their consumers, viewers, listeners or customers. We put your message in the consumer's hip pocket, anytime and anywhere.
A leader in visual search and recognition technology designed to make marketing effective and innovative using mobile devices. Mobot connects consumers using any camera phone on any wireless carrier to brands, mobile content and commerce. Mobot gives marketers, content providers and carriers the tools to make it easy for any consumer with a camera phone to interact with their offerings.
One of Europe’s leading independent developers of mobile applications and content. The Company continues to experience rapid growth and profitable operations, as a premier provider of mobile services. Today, Sponge counts more than 40 agencies, including WPP, Aegis and BBH, as clients, and supplies services for over 100 world-class brands, including Coca Cola®, Heineken® and Diageo.
By this time next year, we will be the undisputed leader in delivering wireless technology and marketing services to cell phones.
NeoMedia has thus far won legal battles against media giant Virgin Entertainment, AirClick, L-Scan, and will no doubt win against ScanBuy later this year. NeoMedia's intellectual property and patents are extremely secure and Virgin Entertainment actually opted to license with NeoMedia through the year 2016 after our two companys reached a cooperative settlement last year. Virgin Entertainment was coincidentally the first major company to register the follow key words: "Virgin" "Virgin Megastore" "Virgin Entertainment" "Virgin Digital" "Virginmega Magazine" and "Virgin Recommends" through NeoMedia's PaperClick Keyword Registry.
Network Solutions -- the company that operates the Internet domain registration system. They were once owned by SAIC -- a billion-dollar, privately held technology company, which later sold Network Solutions to VeriSign for $12 BILLION.
SAIC and NeoMedia are now strategically alligned and working together to form the NEXT Network Solutions -- a place where companies can register their own unique bar codes and key words to connect consumers directly to a particular website.
Here's how it will work. Take the word "Pepsi" for example ... Once their trademark is registered through NeoMedia's new registration entity, anytime a consumer sees Pepsi's logo or barcode in print, it can be scanned and/or photographed to take a person to their specially designed website or even homepage. Consumers could also obtain promotional or discount coupons just by utilizing this remarkable PaperClick technology.
ALL consumer marketing companies will want to do the same. Why? Simple -- because owning barcode URLs takes you, the consumer, exactly where the marketer wants -- Physical World Connection through direct-search.
This IS the future of marketing ... Not to mention a HUGE advantage to marketers.
For consumers, NeoMedia's "PaperClick" technology makes searching -- and getting exactly where you want to go -- quick and easy. Local Internet search will fast become the Holy Grail of using your cell phone, PDA, or Blackberry-type device. It will make the Yellow Pages obsolete and end wasted time on the phone and endless clicking on the Web.
For example, Google gets rich selling marketers "keywords" that take Internet searchers to a list of links. In comparison, NeoMedia's PaperClick technology is the bridge between the physical world and electronic world. By selling the exclusive use of a company's trademark -- a "keyword" embedded in a unique barcode, and eventually, through the use of a voice-enabled browser, our technology takes the whole keyword concept and makes it simpler, better, and more efficient -- for consumer and marketer alike.
Someone searching for "Yankees tickets" on Google gets blasted with about 700,000 responses. I know, I just tried it. But if a consumer or marketer utilizes our patended Physical World Connection through direct-search, every single inquiry goes to them -- A businessman's dream. One that anyone with any business sense will gladly pay a ton of money for. That is why we are confident NeoMedia holds the winning cards in the high-stakes game of mobile e-commerce.
Begining May 22nd 2006, registration begins for the new .mobi (short for mobile) domain standardization. With the highest industry support from Microsoft, Google, Sony Ericsson, Nokia, T-Mobile, Samsung, ect ... .mobi aims to allow companies to register and design specialty websites formatted specifically for mobile phones, Blackberrys, and PDAs. Google became an active private investor last December, and already has a .mobi domain registered for their mobile google search.
And since NeoMedia's technology allows consumers to take a picture of a company's barcode, or through the future use of a voice enabled browser, consumers will be instantly transported to that company's .mobi website.
A quote from Bill Gates in India's TechTree, on his vision for mobile phones: "With cell phones, we will be able to read bar codes to retrieve information about a certain product. With a camera phone we will even be able to translate a restaurant menu in a foreign country."
Bill gets it -- and NeoMedia's intellectual property and technology is required for his vision. And the licensing wave is already underway. In 2004 INTEL signed an exclusive licensing agreement to embed NeoMedia's mobile technology into their smart wireless handset chips. They felt as I do, that they HAD to have the functionality for their chips, and chose to license rather than re-create.
Yahoo is next -- We beleive you HAVE to get a jump on Google and Microsoft in order to gain any traction in the mobile race. NeoMedia's patended "Paperclick" and "Physical World Connection" technology will give Yahoo the killer app in your "battle for market share" deathmatch against search giant Google.
Soon the rest of the industry leaders will follow -- and then the bar code URL domain "gold rush" begins like the one we had with URLs for the World Wide Web.
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