Tuesday, May 16, 2006 9:46:13 PM
There are many cost effecient avenues to promote GZFX it just depends on how hard CC decides to push it...I am sure it would not take much of an effort or capital to run the GNF commercial
thru the TV displays at CC...or set up a small plasma with the commercial running in the movie and games department with the jewel cases placed next to the display.....the question is how hard of a push will CC & GZFX make...End caps are great if the consumer knows the product but at this juncture I believe there needs to be some hand holding where the consumer understands the product before they are asked to make a purchase...I have been in some CC stores and if I was not a shareholder I would have no idea that they had such a product in their inventory...They really need to create the GZFX BRAND recognition in the CC locations to utilize the traffic with the very least some signs that explain to the consumer ..Hey we have GZFX and this is why you should buy it.......Hopefully this will be addressed on the 18th by GZFX...
thru the TV displays at CC...or set up a small plasma with the commercial running in the movie and games department with the jewel cases placed next to the display.....the question is how hard of a push will CC & GZFX make...End caps are great if the consumer knows the product but at this juncture I believe there needs to be some hand holding where the consumer understands the product before they are asked to make a purchase...I have been in some CC stores and if I was not a shareholder I would have no idea that they had such a product in their inventory...They really need to create the GZFX BRAND recognition in the CC locations to utilize the traffic with the very least some signs that explain to the consumer ..Hey we have GZFX and this is why you should buy it.......Hopefully this will be addressed on the 18th by GZFX...
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