I think their strategic shift to grow up from the bottom has a higher chance of success than their previous strategy of outdoing Qualcomm or Samsung in the high end.
This is definitely not what I envisioned happening when Silvermont was demoed at Computex in 2013. And frankly I don't think much of its chances at the low end against the ARM A53 which is a quarter of its size but has most of its performance at the lower clock rates in 28nm. Nor am I enthused by the idea of what 'Intel Inside' might come to mean for people buying a mobile.
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