"iii) All of the information herein will be treated as confidential material with no less care than that afforded to your own company’s confidential material."
So you guys didn't even treat your own BP as confidential material, but instead left it laying about in an unsecured directory on a server attached to the public internet? Tsk, tsk.
""ii) The recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of Market Fusion Inc."
I don't know why you want to persue the matter in public, it just makes you guys look bad. Someone inside the MarketFusion organization should be sweating it out over this screwup, IMO.