7 BILLION DOLLAR INDUSTRY WITH 10% PLUS REVENUE INCREASE ESTIMATED YEAR OVER YEAR: See below in BOLD. Rico Sauve will get it's market share. Pick a percentage? $$$$$$$$$$$
The Energy Drink Production industry has experienced robust growth over the five years to 2014, primarily thanks to rising disposable income following the recession and consistent demand from core demographic markets. Furthermore, as the industry continues to introduce new products and health concerns over more traditional carbonated beverages increase (e.g. soda), it is poised to benefit from more consumers incorporating energy drinks into their diets. Over the five years to 2019, manufacturers are expected to introduce a variety of all-natural and organic energy drinks, appealing to consumers who are wary of the negative health consequences of artificial ingredients..