NTEK will approach this intelligently. They've ALREADY proven capacity with Akamai, Orange Telecom, Ittiam Systems & Elemental Technologies @NABShow 2014.
Sponsors will cover streaming & delivery costs BEFORE even LAUNCHING the live event. They'll have GUARANTEED MONEY covering operational costs just like EVERYONE ELSE does it in the streaming world!!
Who else will have the UHD/4K TV Platform to STREAM LIVE EVENTS across ~14Mbps on 99% of UltraHD 4K TVs (by March). Rhetorical, no answers necessary....NTEK has already been out there in Trade Show after Trade Show proving their product!!!