FOFU ~ I expect that they will announce more details concerning the financial agreements in the future as it becomes necessary. I think that it is prudent not to disclose the percentages right now so as not to let the cat out of the bag so to speak... I would assume that both their $25k upfront and royalty (branding) fees are standard for all of their stores current and future stores.
"Under the agreement Cafe Serendipity is to receive an initial franchise fee of $25,000, product sales, as well as significant monthly royalties on top line revenues generated at the store. Franchisee's are expected to have a 65% gross profit margin business as well, in our business model."
They are slowly announcing financial details here and there as I would expect them to.