I just recently sold a pastry disribution business of 25 years with my client base largely convenient stores. I have dabbled in and been approached through the years by beverage companies... start up largely.
I dont need a lesson in store/sales dynamics.
From a myriad of directions and sources and levels from managemant, to fullfilled promises, growth of distribution/placement and sales...... MINE is doing stunningly well.
For you to predict failure is on the face of it .... well, let's just say I disagree. Most longs have already profited enormously from MINE holding a core position and flipping some (in my case since early last summer).