Moko Social Media Ltd. (MOKO)

[badman]

David vs. Goliath; How MOKO (NASDAQ:MOKO) Can Compete with the Big Boys Like Twitter (NYSE:TWTR) & Facebook (NASDAQ:FB)

January 22, 2015 by admin in Market


Nowadays social media is more than an Internet platform, it has become a way of life. A way for people to connect with others globally, and a way to stay up to date on all current events happening in the world. When one thinks social media the first thing to come to mind are the big platforms such as Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR). Both companies are also publicly traded on the NASDAQ and the NYSE. The Information Technology Sector is up 5.20% over 3 months and 10.29% YTD, 76 companies are rated as outperforming needless to say the Information Technology sector is bullish and in my opinion I don’t think it’s slowing down anytime soon…

As traders we are always looking for the next big thing, scanning and researching different companies through fundamental and technical analysis but the risk is greater when talking about small cap companies. While searching for the next Facebook I came across a company called MOKO Social Media LTD (NASDAQ:MOKO). It is currently trading on the NASDAQ at $4.95 with a Market Cap under $80Mill. This might seem like a high priced stock when in comparison to it’s market cap but this undervalued, and relatively undiscovered company is looking to give the Goliath’s like FB and TWTR a run for their money through product variation, and making each social media platform designed for what the consumer desires, For example;

1) REC*IT is Moko’s platform for intramural sports and fitness, whose centralized resources are the ACISF and IMLeagues. Information such as team schedules, rosters, and standings already exist. The colleges interface with Moko to provide that content. Students can communicate with each other. According to MOKO, REC*IT has 140,000 unique monthly users since launching in September.

2) Speakisy- A mobile application for college students in the US that will combine features and functionality similar to platforms like Twitter, Instagram and Facebook and will only be accessible with a university-specific .edu email address.

3) BlueNationReview (BNR)- A platform for interests in progressive politics. BNR has roughly 3.2 million monthly visitors.

4) Voycit- is a similar platform, which launches shortly. Voycit acts as a centralized source for those issues. Political campaigns that can’t attract attention to an issue through other platforms can use Voycit.

5.) Runhaven and RaceAdvizor- for running enthusiasts interested in aggregated running news, training information, and diet.

6.) Tagroom- A headlining viral video and “news of the day” aggregator. Tagroom has about 500,000 users. Advertisers include Red Bull, Corona Extra, Bulleit Bourbon and Canon.

Co-Founder and CEO Ian Rodwell states, “Bespoke for any given community we target. We customize a social media platform for a specific audience. It is more directly suited to that particular audience than any other platform.”

The risk with trading small cap companies is high but if successful the reward is even greater. For those who are content with investing in long-term positions and hoping for 5-10% gains this company is not for you. MOKO is for an investor looking to multiply their investment; those looking for a homerun and MOKO have that potential to be that David Vs. Goliath story in our opinion.



About MOKO Social Media LTD:

Moko Social Media Limited, together with its subsidiaries, engages in the digital publishing of mobile applications for youth and young adult customers. The company operates through Mobile Social, Mobile Advertising, and Mobile Commerce segments. The company provides proprietary mobile social networks and community/chat products, as well as owns proprietary mobile performance ad network for various industry sectors, such as Mobile Games, Mobile Apps, and Financial Services. It also provides digital publishing services that enable advertisers to place their ads on its properties; and mobile community development services. In addition, the company operates an e-commerce platform, which offers online and flash sales of products, as well as sells merchant products to customers. It operates in Australia, the United States, Europe, and Asia. The company was formerly known as MOKO.mobi Limited and changed its name to Moko Social Media Limited in September 2013. Moko Social Media Limited is based in Highgate, Australia.