Innovation Pharmaceuticals Inc (IPIX)

[slcimmuno]

Must say that is a bit of my concern too
Though IHUBers efforts can help get message out virally, CTIX is small and stretched. IMO it'll take some real PR heft (plus landing in clinical journals), to prob make the kind of splash we know the story deserves. Seems some are planning to gameplan next week Cali during the conference. Perhaps those with access to Leo can whisper ideas into his ear.

Here's a comparison on Datpomyicin, its story retold--and the piece is even creatively titled: Daptomycin: From the Mountain to the Clinic, with Essential Help from Francis Tally, MD
http://cid.oxfordjournals.org/content/50/Supplement_1/S10.full

Note that ApotheCom Assocates helped tell the tale.
http://www.apothecom.com/

Its pitch:

A Global Agency Powerhouse

Apothecom, a member of Huntsworth Health, is one of the top medical communications agencies in the world. Our clients include some of the most successful pharma and biotech brands. Our passion is creating and communicating the scientific story across the right platforms for our clients’ brands.