Knowledge: ERS has been the wrong stock to short so far .... that could change after the earnings come out and its IBD ranking drops, but who knows ? There are plenty of stocks that maintain PE's much higher than ERS's .... if the stock continues to keep its cult following, maybe $100 per share is within the realm of possiblitity ? It happened to TZOO back in 2004 .... of course, eventually TZOO dropped from over $100 back into the teens ....
I'm stubborn and plan to stay short unless the fundamentals improve significantly .... is there a price at which you'll cut your losses and cover ? Just to escape this 'house of pain' ?