MCIG lives in a traders market. Around 90% of the players the OTC stocks, including MCIG of course, are traders. Not long term (months or years) holders. MCIG, just in this year, have seen the long term holders lose a lot of money. Greed is a powerful thing and traders and CEO's know this is normal for at least 10% of the buyers.
PR'S are often written with so much forward looking statements is to drive trading, more long term holders, and pop in the pps.
Often, it takes a couple of years for the insiders to start reaping their rewards. May not be true here, but I would not be surprised. Opinion.