Early Bird Special (EBS)

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IPRE NEWS - - Imperia Entertainment Acquires Subsidiary; Creates Family Film Division
May 3, 2006 10:01:00 AM
Copyright Business Wire 2006
BEVERLY HILLS, Calif.--(BUSINESS WIRE)--May 3, 2006--

Imperia Entertainment, Inc. (Pink Sheets:IPRE) announced today that it has acquired the majority interest in Muller Media, Inc. (Pink Sheets:MLMD), a film distribution company, and has recapitalized Muller with Whiskers, LLC, Imperia's subsidiary that owns "Whiskers," the family feature film in pre-production. Imperia will continue to hold its equity interest in "Whiskers" through its ownership of securities in Muller. According to a study made by the Dove Foundation of films made in the years 1989 through 2003, family films are 11 times more profitable than their R-rated counterparts. "The 'G' rating, which used to be considered a death knell for a film, now stands for Gold," said Kenneth Eade, company Chairman. "We are excited that Imperia can take advantage of this enormous market, which targets the entire family as movie-goers, as opposed to the current 50% of the market, which is composed of 12-29 year olds who frequent 'PG' rated films," he added. "Whiskers" is produced by Jordan Klein ("Flipper," "Jaws," "Cocoon") and follows the adventures of an intelligent sea lion and the family he befriends.

About Imperia Entertainment, Inc.

Imperia Entertainment, Inc. (www.imperiaentertainment.com) is a company which has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need," released in theaters last December and now on DVD, Imperia's film properties include its Super 35mm feature film in post production, "Say it In Russian," directed by Jeff Celentano ("Primary Suspect," "Gunshy") and edited by David Rawlins ("Saturday Night Fever"); "Brothers," by Tarquin Gotch ("Home Alone"); "Whiskers," by Jordan Klein ("Flipper," "Splash," "Cocoon"); and the award-winning "Autograph" television series (www.autograph.tv).

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc., and members of its management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Source: Imperia Entertainment, Inc.



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Imperia Entertainment
Inc.
James Hergott
310-275-0089
or
Vivian Fullerlove
214-564-3359 (Public Relations)
[e-mail]