So here is my understanding. Hulu collects the original ~$50 CPM money. They take their 30% and then pay inception media. Inception then takes their unknown percentage of the money out and pays (I would assume) Redg. How much then does Redg have to pay out to any other hands in the cookie jar? At any rate, by this point you can see how redg could be at the bottom of the totem pole for any cpm payout