My information may not be totally correct, Actually NF had began on it's own and marketed it's service pretty effectively, in fact went on board with CC with 100k or more subscribers. They switched to BBI as BBI bought into the company giving them the capital to run with the ball. As I recall they had about 200k subscribers when they went to BBI. BBI did really push them. Banners on the outside of stores and so on.
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