Agreed!...I've seen the continuous loops playing at the different stores like Costco, BestBuy, etc. If they really want to sell those TV's they'd be well advised to start using Nuvola NP-1's. Yesterday while at a Microcenter they have a 60" non-smart Plasma selling for $499 and a 60" "Smart TV" Plasma for $599 and the picture quality was pretty impressive and I was thinking that it was very close in quality to the 4K UHD Seiki 55" that I have and which I paid $499 for at Sears. I almost walked out with the $499 version but figured they'll probably be coming down even more in price and I'm already fairly loaded up with TV's. imo