Production run threshold volume surpassed at 360,000 bottles! Darin notes in the conference call this past April "we typically a couple hundred thousand bottles at a time to put in the market". In just several weeks since the launch that "typical" volume per production run number is already surpassed!
Darin Ezra:
Even with the most positive product that we've ever made, we still have to tread the way we would with any other brand. So we'll produce—we typically a couple hundred thousand bottles at a time to put in the market, but if we get to that uplift that we expect, immediate—shortly thereafter we'll go into the millions and then, hopefully, tens of millions of bottles.
Pushing a half a million in retail value on the next run, this is getting very real!
How many products that Power Brands has produced went to 360,000 on the 3rd run...