It's a marketing strategy. In my opinion, MYEC's main revenues won't be coming from MJPay related business, but from large scale back-end payment processing.
It's undeniable that there is A LOT of hype surrounding the MJ market and where it's heading. It's a current issue with a lot of awareness. Not only are there a ton of other penny stock companies in the MJ sector, but other large NASDAQ companies as well. Check out GW Pharmaceuticals. http://www.gwpharm.com/