looking at volume compare to OS and i really want to believe that the vast majority of holders are committed to the long term and feel with some amount of confidence that the new mgmt/finance group will turn this around. however, there is also no buying to suggest that confidence exists as well.
at a certain point, it will make sense for me to double down and then unload the higher priced shares for the tax write off with the assumption that when the turn around happens - i will have both the tax loss and the gain. but, there has been virtually nothing from the company over the last 3-4 months. wodka is still doing promotional events, social media is still active, i still see it in the few places in my area that previously had sold it - but there is still no confidence that it will remain and/or the majority holder will continue to invest vs. selling off the distillery and brands and moving forward.
