To be TRENDY is important. At least in the minds of the young. Older folk follow trends too, but the younger people really do. With their artwork and marketing strategies, Muscle Pharm knows full well how that 'TRENDY' aspect of demand must be exploited to maximum advantage. Who wants to wear a plain black tee shirt? The one with the bright green MP logo has so much more appeal. The fashion portion of MP works synergistically with the actual product use.