"The gloves are officially off," says ViB co-founder Travis Hollman.
That's an old article from 09' and VIB isn't doing very well these days. Koma has just invaded their biggest retailer 7-11. Koma Unwind is not only the best Relaxation drink on the planet. I think it is outselling all the others by far. BW discovered a long time ago that the sure way to get your product tried is by giving away samples, better yet, give away cans. Everyone knows that you don't give away something unless it has the ability to sell itself later. Not to be done unless the product is top notch in both taste and value. BW has become a master at promotion..now that's hard for the old crowd to swallow but they know it's true. Looks like Koma is gaining ground in the land of fruits, nuts and whitefish.