Robert Rico has been in talks with Publix over the past few months. Us shareholders have been getting very antsy week after week wondering what was made of those conversations. My assumption is that it went well and Publix gave Rico the opportunity to show them he can provide them with what they want. One may ask.. What do they want? They want the apple juice everyone has anticipated hitting production. They know the world best tasting apple juice will sell to the younger demographic very well and I'd assume they also really enjoy the back story of what Pleasant Kids is all about.. The kids!
Publix will also take on the high ph water but are just waiting on production of the apple juice to be complete to finalize the deal. Think about it. If Rico was in talks with Publix over the past few months and the said thanks but no thank you, do you really think Rico and Pleasant Kids would still be posting Publix related pictures ad videos online? Of course not, both sides are waiting.. and waiting on something.. For all we know, the so called dilution last week could very easily be the funds needed to ramp up the water production along with the apple juice Publix and other supermarkets chains are demanding.
This is just a theory folks.. But I'd say there is a lot more going on behind the scenes than one may think. Big things ahead here. All aboard!!!
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