I'm going to bring this up again...why wouldn't someone like Nike or UA do some Due Diligence and buy them out while under investigation at a bargain price? Offer 1.5x 2014 revs (300 million in cash/stock). Either way, management would be forced to present such an offer to shareholders...
It's a no brainer. Nike and UA could seriously benefit their top line and build their brand portfolio significantly.
Then again, Coke or Pepsi Co. would probably make more sense given their existing distribution channels/expertise.