honestly its the comic line thats either gonna make it or break it. costs are huge for 1 million copies a week. That also means chances of profit are big too. If they can get 2/3 of ad space filled we're lookin at profits of approximately 200k-300k a week. But then again if they launch with only couple pages of ads we're also looking at a six figure loss per week. So all in all, we'll know by eoy