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NWBD - NEW WORLD BRANDS INCQuick Quote:
NWBD0.39 (+0.01)
New World Brands Announces Important Strategic Alliance5/27/03
MIAMI, May 27, 2003 (BUSINESS WIRE) --
New World Brands Inc. (OTCBB:NWBD) and its wholly owned subsidiary, International Importers Inc., today announced that they have entered into a strategic alliance with Maple Leaf Distillers, Inc. Maple Leaf is one of Canada's largest and fastest growing distilleries in Canada. Their wide range of over 125 products have won numerous prestigious International awards.
CEO, Allen Salzman commented that this alliance offers several important benefits for New World:
1. Leverage current New World distribution channels by selling
new Products such as Vodka, Canadian Whisky, Rum, Gin, Tequilaand Cream Liqueurs.
2. Cost effective and timely bottling agreement for New World'sready to drink spirit based cocktails.
3. Participate in the soon to be launched, Ready to Drink, Spiritbased cocktails: Tequila Sunrise, Cosmopolitan, Pina Colada,Vodka Splash and Margarita.
4. Alliance allows New World to take ownership of the newcocktails without the expense and exposure normally associatedwith manufacturing or stocking products. This translates intoa more profitable business.
Mr. Salzman believes that this alliance will significantly enhance top line revenue growth and bottom line profits.