Be Active Holdings, Inc. (fka JALA)

[SweepsMcGee]

Yup...they've tossed their hat into the frozen Greek yogurt ring. For bars, I see Yasso and Yoplait on the shelves. For single serving pots (4 ounces or less), I only see Healthy Choice. I do not see any sandwiches offered by competitors...I believe Jala would be the first to market with those.

Looking forward to seeing Jala next week at Fairway, and in three weeks at some other chains (per the @JalaFans tweet)!