Baloney.
People buy shares based on an expectation of the share price rising or the payment of a dividend.
People have many different reasons to expect a share price to rise. Some base their expectation on technical indicators, others on expected developments, still others on the people managing the company.
In the case of Freestone several of those reasons can apply.
At present there is no evidence of any sort of a pump or hype concerning Freestone.
"Wise men talk because they have something to say, fools because they have to say something."
PLATO