FinancialAdvisor's College Class (FACC)

[QuickTrade]

Hey FA. When a company's 4Q net is down but 4Q sales are up, how is that interpeted? In other words how do traders see that? I see it as they lost money so stock will not perform good, but others might see it as their sales grew so it means the company is growing and doing well. That net loss might be expenses they needed to get more sales. ?

Any thoughts?

Looking to short TIF